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Conceptual innovation, key client relationships, productive team collaboration, and leadership are all essential components to success in creative design. As a skilled and ambitious senior-level professional with more than 20 years of experience developing, managing, directing, and executing successful, visionary projects for high-profile brands, I am positioned to make a significant impact for any company.


Design Manager, Americas Brands

2018 – present
Steelcase, Inc / Grand Rapids, MI

Manage and lead a team of internal designers and external creative partners for the Steelcase family of brands. Leading projects in branding, graphics, communications, market research, marketing strategy and environmental design for both print and digital. Help vet and manage agencies, vendors, and creative contractors to supplement the internal design team.

Creative Director

2005 – present
Pacheco Creative / Grand Rapids, MI

Concept and design web, brand, environmental, and print experiences for multiple brands including Moonstruck Chocolate, Kerrits Equestrian Apparel, Ecolosophy, Double Mountain Brewing, Laurelwood Brewing, and others.

Design Director

2010 – 2018
SGK, Inc / Portland, OR

Design Director for SGK’s core experience design team and new business development. Manage and oversee graphic and industrial designers in conceptual retail work for such brands as Apple, Nike, Samsung, Coca-Cola, Merrell, Asics, The North Face, Columbia, Footlocker, UnderAmour, BareEscentuals, and Adidas to name a few. Also conceived and was Head Curator for Gallery 135 which supported local artists with monthly gallery shows and events.

Art Director

2008 – 2010
Swift / Portland, OR

Concept, design, and present overall web and app experiences for multiple brands including Hawaiian Airlines, Outrigger Hotels & Resorts, Prudential Locations Hawaii, Nike Girl Effect, Nike Running, Legacy Health, and others.

Art Director

2005 – 2008
Nautilus, Inc / Vancouver, WA

Manage and lead a team of graphic designers for the family of Nautilus Inc. brands: Nautilus, Schwinn Fitness, Bowflex, StairMaster, and Universal. Concept, design, and art direct collateral pieces, photo shoots and tv spots. Design user interface layouts and graphics for the companies various exercise products.

Art Director

2000 – 2005
Rains Birchard Marketing / Portland, OR

Manage 3 graphic designers and 1 web developer. Concept and design for print, web, and trade shows as well as art direction of client photo shoots. Rebuilt Creative Services by developing policies and processes, organizing work flow and creating a standard for electronic storage file naming and organization.

Advertising Art Director

1997 – 2000
Starlight Media Group / Albuquerque, NM

Concept and design client ads as well as stand alone print pieces for various visitors guides around the Southwest. Design work include Albuquerque Visitors Guide, Absolutely Albuquerque Magazine, NM Symphony Orchestra Programs, Santa Fe Visitors Guide, Grand Circle Magazine, American Archeology Magazine, and Southwestern Association for Indian Arts Magazine.

Graphic Designer

1995 – 1997
Albuquerque Publishing Company / Albuquerque, NM

Concept and design ads for local and national advertisers, as well as special sections for the Albuquerque Journal and Albuquerque Tribune Newspapers.


Bachelor of Arts in Graphic Design

1991 – 1995
Colorado Institute of Art / Denver, CO


  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe AfterEffects
  • Adobe XD
  • Premier Rush
  • HTML & CSS
  • WordPress
  • Sketchup


  • Creative Direction
  • Art Direction
  • Design Management
  • Leadership
  • Design Process
  • Branding
  • UI Design
  • Environmental Design
  • Photography Styling


Silver Smithing
Coffee Roasting