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Under Armour Footwear Wall


Creative Direction
Graphic Design

Project Description

Tasked with reinventing UA’s footwear presence at retail, IDL and UA creatives developed a modular storytelling system through individual “theatrical” footwear dioramas. This high profile program helped to elevate Under Armour’s footwear & storytelling presence in stores and was hailed a success by none other than UA CEO Kevin Plank.

Dimensional Details

In order to give this footwear wall a bit of theatrics, dimensional elements were added to elevate the consumer experience.

2016 In Review

Put together this little trailer to review all the notible projects done for Under Armour in 2016.