Merrell Out Campaign
Photography Art Direction
Establishing a theme for the Merrell Out. Perform. campaign ran the full gamut from concept all the way thru retail execution. While Merrell has always embraced the outside and the moments we share with it, we’re pushing ourselves and the product one step farther. Deploying this inspiration Merrell is challenging everyone to Achieve. Never Settle. Hit the Trail. Out. Perform.
Merrell wanted to let everyone know that the products they love are about to get better, and if they don’t know us and our products, they should.
From Concept to Retail
Taking the tone and feeling from the campaign above this was then realized thru the Merrell consumer experience in the retail space. A catalog of guidelines and standard parts, graphics, and fixturing was created to make sure brand consistency was upheld.