ASICS Lite-Show Retail Campaign
Skills
Concepting
Creative Direction
Graphic Design
Project Description
With the launch of Asic’s new Lite Show shoes and apparel i played with the reflectivity and light streaks of movement to create the campaign look and feel.
Campaign Graphics
Many graphics were created for print, social and web.
Retail Execution
The campaign look and feel carried out thru the retail consumer experience as well.