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JAKE PACHECO

DESIGN DIRECTOR/CREATIVE DIRECTOR

BIO

20+ years of experience in print design, interactive/digital design, and photo/video art direction. I strive to bring the best solutions and brand consistency across all experience channels.

 

WORK EXPERIENCE

IDL WORLDWIDE

Design Director, 2010 – now

Design Director for our core team as well as new business development. Oversee all graphic design and conceptual retail work for such brands as Apple, Merrell, Asics, The North Face, Columbia, Footlocker, UnderAmour, BareEscentuals, and Adidas to name a few. Also Head Curator for Gallery 135 which is also part of IDL Worldwide.

 

SWIFT AGENCY

Contract Senior Designer, 2009 – 2010

Concepted and designed the overall web and app experiences for multiple brands including Hawaiian Airlines, Outrigger Hotels & Resorts, Prudential Locations Hawaii, Nike Girl Effect, Legacy Health, and others.

 

PACHECO CREATIVE

Freelance, 2008 – 2009

Concepted and designed the web and print experiences for multiple brands including Moonstruck Chocolate, Kerrits Equestrian Apparel, Ecolosophy, Double Mountain Brewing, Laurelwood Brewing, and others.

 

NAUTILUS INC.

Art Director, 2005 – 2008

Oversaw the overall design of the multiple brands that Nautilus owns. Nautilus, Schwinn Fitness, Bowflex, StairMaster, and Universal. Concepted and designed collateral pieces, photo shoots and tv spots. Designed the layout of the user interface and graphics for the companies products.

 

RAINS BIRCHARD MARKETING

Art Director, 2000 – 2005

Managed 3 graphic designers and 1 code writer. Concepted and designed for print, web, and trade shows as well as art directed client photo shoots. Rebuilt Creative Services by developing policies and procedures, organizing work flow and folder structures.

 

STARLIGHT MEDIA GROUP

Advertising Art Director, 1997 – 2000

Client work included Albuquerque Visitors Guide, Absolutely Albuquerque Magazine, NM Symphony Orchestra Programs, Santa Fe Visitors Guide, Grand Circle Magazine and American Archeology Publications.

 

ALBUQUERQUE PUBLISHING COMPANY

Graphic Designer, 1993 – 1997

Client work included local and national advertisers for the Albuquerque Journal and Albuquerque Tribune Newspapers.

 

EDUCATION

COLORADO INSTITUTE OF ART

Denver, Colorado  1991 – 1993

Bachelor’s Degree of Applied Science in Visual Communications

DESIGN SKILLS

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe AfterEffects
  • Adobe Lightroom
  • Adobe Dreamweaver
  • HTML & CSS
  • WordPress
  • Sketchup

PERSONAL SKILLS

  • Organization
  • Creativity
  • Time Management
  • Leadership
  • Communication
  • Brainstorming
  • Collaboration
  • Problem Solving
  • Sketchup

HOBBIES & INTERESTS

Cycling
Photography
Hiking
Camping
Kayaking
Silver-smithing