UNDER ARMOUR FOOTWEAR WALL
Tasked with reinventing UA’s footwear presence at retail, IDL and UA creatives developed a modular storytelling system through individual “theatrical” footwear dioramas. This high profile program helped to elevate Under Armour’s footwear & storytelling presence in stores and was hailed a success by none other than UA CEO Kevin Plank.
In order to give this footwear wall a bit of theatrics, dimensional elements were added to elevate the consumer experience.
2016 In Review
Put together this little trailer to review all the notible projects done for Under Armour in 2016.