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ASICS RETAIL CAMPAIGN

Skills

Concepting
Creative Direction
Graphic Design

Project Description

With the launch of Asic’s new Lite Show shoes and apparel i played with the reflectivity and light streaks of movement to create the campaign look and feel.

Campaign Graphics

Many graphics were created for print, social and web.

Retail Execution

The campaign look and feel carried out thru the retail consumer experience as well.