B&G ORGANICS BRANDING
B&G Organics wants to raise the bar on what we, as consumers, should expect from both products and businesses everywhere. They include as many organic raw materials in their formulations as possible. With that I kept the lavender farm feel where B&G Organics was originated.
The team went thru rounds and rounds of sketches, rough layouts, and vector roughs before landing on the final brand look which speaks to the lavender farm where B&G Organics originated.